This product, the "Beerbrella", provides a small umbrella which may be removably attached to a beverage container in order to shade the beverage container from the direct rays of the sun. The apparatus comprises a small umbrella approximately five to seven inches in diameter, although other appropriate sizes may be used within the scope of this product.
+ The product can be used with either a solid, plastic or a cloth umbrella.
+ The clip in the product can be made either of spring steel, passtic, or formed cardboard.
+ Suitable advertisements can also be added to the umbrella for promotional purposes.
Analysis of the patent regarding usefulness::
I do not understand the point of this patent. There really is not (even somewhat intelligent) reason that such a product should exist. Beer is not human skin, so I do not understand why rays of sunshine would damage the drink. Moreover, the author of this patent compares his "Beerbrella" invention to coffee sleeves for cups. I do not think this comparison is at all warranted. Coffee sleeves have an actual purpose, namely to keep drinks insulated. However, using a "Beerbrella" to maintain coolness for your beer will be quite ineffective in my opinion. I think keeping your bar in an iced container (more similar to a coffee sleeve) would be more efficacious. Rather, I believe that the only argument this author can make for the purpose of this argument is for its amusement purposes.
This is hilarious. Most breweries have realized the problem with sunlight hitting their hoppy beers which is why green bottles have converted to a dark brown. If they were really concerned, they would make the bottles black!
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