Early adopters: people/institutions than take risks on new products, technologies or services. According to the Everett M. Rogers in Diffusion of Innovations, they make up 13.5% of the consumers who will adopt an innovation. They pull an innovation into their circle of family, friends or co-workers. They can make or break the market values of intellectual property upon which the innovation is based.
- This is pretty interesting. I actually would expect early adopters to make up a bigger distribution of people in industries. Especially right now with start-up craze in technology and in California. My confusion brought me to do some further research and I was able to find some of the common misconceptions about Roger's curve that really helped clarify what this all meant with regards to IP portfolio strategies.
2 main misconceptions about this curve are::
1. Early adopters are 13.5% of the general population.
I totally fell for this conclusion when I first saw this curve. The problem - Rogers' curve is just a mathematical model, it doesn't give any conclusions about the real world though. The curve is not saying that there are 880 million early adopters in the world; it’s simply a visualization of the 13.5% of a population adopt early, in the context of innovation. They should not be considered a demographic but more of just a phenomenon that happens in industries.
2. Early adopters are opinion leaders.
This can be true, but is not necessarily so. It’s only true if later adopters follow the early adopters because they feel compelled to try the new product as well.
I like the way you segmented this blog post; it is very easy to tell what happened, who was involved, and why it's important. I think you can improve by adding a section with your own thoughts.
ReplyDeleteThanks for using a separate source for evaluating Kasznik's presentation. I was also a little confused when she put that graph up on the presentation. In the future, if you could include link to the source of your data and info, that would be very useful. But otherwise, looks great! Thanks
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